The Dylan Kohlstadt Show
Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.
Sit back and tune in. Grab your pen and take notes. Time to grow together.
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About Dylan:
Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.
The Dylan Kohlstadt Show
The Flawed Agency Model | Stuart Dunk
"In an undifferentiated category, many agencies look and sound the same, which leads to a price-focused negotiation - a race to the bottom where procurement looks at who can do the work the cheapest."
Stuart Dunk has a message for all agency and business owners who are fighting for a seat at a very crowded table.
You'll have to watch (or listen to) the interview to hear it, plus:
- What most agencies are doing wrong
- One piece of advice for struggling small agencies
- What is the sea of sameness and can it be the death of an agency
- A little-known pitching hack for agencies
The full episode is now live on YouTube: https://www.youtube.com/watch?v=rStwFL5hMkM
For a more in-depth look at the agency model, warts and all, read Stuart's insights (and warnings) in this blog: https://shiftone.co.za/agencies-drowning-in-a-sea-of-sameness/
Now what's your opinion on the agency model? Are we doomed to fail? What pivot do you see successful agencies making? Keen to hear your thoughts, so go ahead and share!
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