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The Dylan Kohlstadt Show
Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.
Sit back and tune in. Grab your pen and take notes. Time to grow together.
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About Dylan:
Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.
The Dylan Kohlstadt Show
How to Differentiate Your Brand | Khensani Nobanda
Khensani Nobanda, the Group Managing Executive of Marketing and Corporate Affairs at Nedbank, shares her insights on purpose-led marketing, leadership, and how Nedbank is shaping the future of brand strategy.
Khensani dives deep into Nedbank’s approach to brand-building and leadership, emphasizing the importance of purpose in everything they do. Discover how the company’s brand strategy works like an iceberg, with advertising as just the tip and a deeper, more impactful commitment to community beneath the surface.
Key Takeaways from this Interview:
Purpose-driven Strategy: How Nedbank’s focus on impact extends to their small business initiatives and their commitment to a greener economy.
Campaign Success: The groundbreaking “Time is More Valuable Than Money” campaign and its innovative digital approach.
Brand Differentiators: Why Nedbank stands out through purpose, financial expertise, and bold inspiration.
Khensani’s Leadership Journey: Hear about her experience in leadership, the mentorship that shaped her, and the lessons she’s learned.
Advice for Young Marketers: Khensani’s tips on cultivating curiosity, passion, and balancing creativity with logic.
This conversation offers a wealth of knowledge for marketers and leaders alike, offering inspiration, practical advice, and a glimpse into the future of marketing in South Africa.
Don’t forget to like, comment, and subscribe for more insightful conversations with Africa’s top marketing leaders.
What’s your take on purpose-led marketing? Share your thoughts below!
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