The Dylan Kohlstadt Show
Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.
Sit back and tune in. Grab your pen and take notes. Time to grow together.
Live life with me on Instagram: https://www.instagram.com/dylankohlstadt
Grow with me on Linkedin: https://www.linkedin.com/in/dylan-kohlstädt
Follow me on Facebook: https://www.facebook.com/dylankohlstadt/
Grow your B2B business: www.shiftonedigital.com
Train yourself or your team with The Digital Marketing Academy: https://digitalmarketingacademy.co.za/
About Dylan:
Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.
The Dylan Kohlstadt Show
B2B Leaders Series: Marketing to Engineers
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you.
In this webinar, you’ll learn how to:
- Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campaigns.
- Speak their language: How clear, educational, and data-backed content builds trust with technical audiences.
- Map how engineers buy: Navigate long, research-heavy buying cycles and engage them at every touchpoint – from your website to YouTube.
- Reach engineers where they are: Use AI optimisation, SEO, and video content to support your marketing to engineers strategy across platforms.
- Leverage trade shows properly: Turn trade show stands into lead engines using LinkedIn, QR codes, and follow-up journeys.
- Build a content strategy engineers trust: Thought leadership, technical blogs, data sheets, and case studies that reduce perceived risk.
- Choose the right channels: Focus on LinkedIn, email, and an omnichannel presence that supports complex B2B buying decisions.
- Measure what matters: Use tools like Google Analytics and HighLevel to track leads, pipeline, and ROI from your marketing to engineers campaigns.
- Run Account-Based Marketing (ABM): Target key accounts with tailored campaigns and content that speaks to specific technical and commercial needs.
Key takeaways:
- Optimise your website, SEO, and YouTube presence around how engineers actually search.
- Build credibility with data-driven case studies, technical proof, and testimonials.
- Create educational video content that engineers can rely on, not just gimmicks.
- Continuously track, measure, and refine your marketing to engineers strategy.
Want to implement these strategies for your brand?
Subscribe to Shift ONE’s YouTube channel for more expert-led B2B marketing webinars.
Resources:
Download the FREE Marketing to Engineers Cheat Sheet here: https://shiftone.co.za/marketing-to-e...
Download our Target Market Table here: https://shiftone.co.za/target-market-...
Subscribe to my channels / @dylankohlstadt
Connect with me on all my social platforms:
Instagram: https://www.instagram.com/dylankohlstadt/
LinkedIn: https://www.linkedin.com/in/dylankohlstadt/
Facebook: https://www.facebook.com/dylankohlstadt/
Twitter: https://twitter.com/dylankohlstadt
YouTube: https://www.youtube.com/@DylanKohlstadt/