The Dylan Kohlstadt Show
Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.
Sit back and tune in. Grab your pen and take notes. Time to grow together.
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About Dylan:
Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.
The Dylan Kohlstadt Show
Why Digital and AI Transformations Fail | Jay Tikam
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Why Digital and AI Transformations Fail
"Digital transformation isn't just about adopting the latest technology," says Jay Tikam, founder of Vedanvi. In this insightful podcast, Jay shares his expert take on why 70% of digital and AI transformations fail and how businesses can avoid common pitfalls.
In our conversation, Jay explains the critical difference between a "technology first" and a "transformation first" mindset. He unveils his "Transform Digital" model, a stakeholder-driven approach that ensures technology supports, rather than leads, your transformation journey.
Watch or listen to discover:
- Why digital and AI transformations fail and how to flip the script
- The “Transform Digital” framework and why it’s a game changer
- How to navigate the three stakeholder levels: Customers, Enablers, and Influencers
- The importance of discovering "pillar zero" before jumping on the tech train
- The key outcomes of transformation: Optimisation, Growth, and True Transformation
If you’re a leader looking to future-proof your business, this conversation is a must-listen! Jay’s advice on transparency, communication, and the right approach to change is invaluable.
Thank you to Jay for his wisdom, and thanks to all of you for tuning in!
Are you facing challenges with digital transformation in your business? What’s your biggest hurdle? Let us know in the comments below.
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Dylan Kohlstädt
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Shift ONE Digital
The Digital Marketing Academy
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